Michael Montgomery will discuss Microformats:

If you’ve never heard of microformats
…and are tired of re-doing everything at every new “social” site.

If you’ve heard of microformats
…but don’t use them in your sites.
…or don’t know how.

What are microformats?

Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards.

So… “Markup, only better”
And… “Social websites, with less work”

“Microformats make it easy for you or anyone to share and reuse data in your webpages and content elsewhere — for example, to populate an address book, browse social relationships, share reviews, tag content or publish and discover events.” —Chris Messina

Michael blogs at michaelmontgomery.net and Twitters @montgomery. His company is Montgomery Studios.

Adam Singer will present on a social media marketing campaign he created for Joffrey’s Coffee & Tea Company, where more than 1,500 bloggers signed up for a “java beta test”. Incorporating feedback from the blogosphere, Joffrey’s then went on to produce a crowdsourced blend of java aptly named Coffee 2.0.

He will run through the highlights of the campaign, why bloggers were buzzing (literally and figuratively) and speak on the power of niche marketing in social media.

Adam is director of digital strategy for Pierson Grant Public Relations in Fort Lauderdale, Florida. He blogs on social media, marketing, PR and creating buzz on the web at TheFutureBuzz.com. He Twitters @adamsinger. He’s also an electronic musician and a lover of anything web/tech related.