Monica Betancourt of the Max Borges Agency at next Refresh
Monica Betancourt of the Max Borges Agency will speak about “PR 2.0.” As media becomes increasingly fragmented and inefficient, developers and technology companies need to develop smart strategies for sharing their vision and message with their customers. PR 2.0 means planting an idea virus and helping it spread as wide as possible - letting go of control, but gaining direction and effectiveness.
Monica Betancourt, a Miami native, is the Technology Geek (really, that’s her title) for the Max Borges Agency (www.maxborgesagency.com), a Miami firm specializing in creative marketing solutions for technology companies. She is also a blogger herself (www.geektastik.com), and has previously worked for Apple Computer in the New York Metro higher education market, and she has written for the Miami Herald World Desk.
Update - For those of you not familiar with the venue, the address is here. The event stats at 7PM
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